Key Details & Emerging Questions from the White House's IVF Announcement
On October 16, 2025, the White House announced a federal initiative aimed at reducing the cost of in vitro fertilization (IVF) and expanding access for employer-offered fertility benefits. The announcement included a drug-pricing agreement with the pharmaceutical company, EMD Serono, and new guidance from the Departments of Labor (DOL), Health and Human Services (HHS), and Treasury intended to facilitate employer-based fertility benefit programs.
While the administration framed the initiative as a breakthrough for affordability, key details regarding implementation, scope, and equity remain unresolved.
Key Details of the Announcement
- The administration announced an agreement with EMD Serono to provide substantial discounts off list prices, reportedly up to 84%, on select IVF-related medications, such as Gonal-f, Ovidrel, and Cetrotide. These discounts will be made available through a new federal purchasing platform called “TrumpRx,” set to launch in early 2026. They may also be available through other specialty pharmacies.
- While full and final regulatory language is pending, the DOL, HHS, and Treasury issued joint guidance clarifying that employers may offer fertility benefits as certain types of excepted benefits, and stated their intention to propose rulemaking expand pathways for employers to offer coverage.
- The guidance does not require employers to cover IVF or related services. Rather, the administration has established new opt-in, voluntary pathways for employers to offer fertility benefits.
- No changes were announced creating direct federal insurance mandates or direct subsidies for IVF.
- This initiative has no impact on existing state coverage mandates. Federal guidance on benefits or federal drug purchases does not preempt state statutes or court decisions.
Legal Considerations
- Classifying fertility coverage as an “excepted benefit” could ease administrative barriers but may also reduce Affordable Care Act (ACA) and Employee Retirement Income Security Act (ERISA) consumer protections. Plans classified as excepted benefits are exempt from certain federal requirements, such as prohibitions on annual or lifetime dollar limits.
- Official details of this change in policy have not been finalized. Standard procedure, under the federal Administrative Procedures Act (APA), calls for agencies to open a formal notice and comment period prior to releasing final regulations. The notice and comment period is typically open for 90 days, meaning this entire process may take several months.
Clinical and Patient Considerations
- The cost of medication is only one component of the IVF procedure. Limited discounts on these drugs do not significantly reduce the overall cost of IVF, which typically includes procedural and laboratory expenses.
- These benefits are most likely to assist individuals with employer-sponsored coverage. Nothing in this plan constitutes coverage for Medicaid or TRICARE recipients, nor uninsured individuals.
- Policy language permitting employers to design benefits consistent with their values with maximum flexibility raises concerns regarding potential exclusionary policies based on family type, sexual orientation, gender identity, marital status, or other factors that may lead to the exclusion of IVF under insurance plans.
Next Steps
ASRM supports all efforts to improve affordability and access to safe, evidence-based fertility and reproductive health care. However, discounted medications and voluntary employer benefits are not substitutes for comprehensive, required coverage. Sustainable and equitable access requires policies that extend beyond employer markets and address the full continuum of reproductive health needs.
ASRM is actively monitoring this matter and will continue to provide timely updates and alerts for stakeholders.
Resources For You
Advocacy Resources
ASRM has prepared resources to help you explain and advocate for reproductive rights and the continuation of in vitro fertilization and other fertility treatments.
Frequently Asked Questions
ASRM's Frequently Asked Questions (FAQ) provides answers to common questions about reproductive health.
Patient Journeys
ASRM has resources and publications to help you through each stage of your journey.
State and Territory Infertility Insurance Laws
One way that ASRM works to improve access to fertility care is by advocating for insurance coverage for reproductive medicine care. All patients should have access to the care they need.
Fact Sheets and Infographics
ASRM produces a series of fact sheets and booklets on various topics related to infertility, reproductive health, and family planning. The fact sheets and booklets are available in English, Spanish, and Chinese.
Reproductive Rights and You
The Dobbs decision has sparked a litany of changes in state laws across the nation, and more are expected. We need your help!
Reproductive Topics
Find all the resources on a specific topic compiled onto a single page.
SART Fertility Experts Podcast
An educational project of ASRM's affiliated society, the Society for Assisted Reproductive Technology (SART), this series is designed to provide up to date information about a variety of topics related to fertility testing and treatment such as IVF.
Patient Education Videos
ASRM and its affiliated society SART have made several videos to explain the sometimes difficult topics related to reproductive medicine.
Terms and Definitions
Find explanations for the meaning behind the doctor-speak you hear when trying to research reproductive medicine topics. ASRM has defined the most popular terms in easy to understand language.
Patient Stories
Read real-life stories from patients who have faced reproductive medicine challenges and come out stronger on the other side.
Fertility in the News
ASRM Press Releases and Bulletins are published by ASRM's Office of Public Affairs to inform the world about important happenings in reproductive medicine and at ASRM.
More Reproductive RIghts Resources
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"I can get pregnant, but I can't stay pregnant," is echoed by patients with recurrent pregnancy loss. Listen to the EpisodeSART Fertility Experts - Navigating IVF as a Couple
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Fallopian tubes connect the ovary (where the eggs are stored and grow) to the uterus (womb), where the fertilized egg develops into a baby (fetus). View the fact sheetDestekli Çatlatma (Assisted Hatching)
Destekli çatlatma, bazen in vitro fertilizasyon (IVF) tedavisi ile birlikte insan erken embriyolarına uygulanan bir laboratuvar prosedürüdür. View the fact sheetIn vitro fertilizasyon (IVF)
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İn vitro maturasyon (IVM), yumurtaların vücut dışında toplanıp olgunlaştırılması işlemidi. View the fact sheetSART Fertility Experts - Recurrent Pregnancy Loss
Candace discusses her experience with infertility, IVF, multiple pregnancy losses and ultimately a successful delivery with Dr. Julia Woodward.Listen to the Episode
SART Fertility Experts - Infertility Advocacy and Government Affairs
In today's episode, Dr. Mark Trolice interviews Sean Tipton about the fact that many infertility patients do not have insurance coverage for treatment. Listen to the EpisodeSART Fertility Experts - Behind the Scenes in the IVF Lab
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This SART micro-video discusses lifestyle factors that may affect in vitro fertilization, or IVF, outcomes. Watch VideoAssisted Reproductive Technologies (booklet)
This booklet will help you understand in vitro fertilization (IVF) and other assisted reproductive technology (ART) that have become accepted medical treatments for infertility. View the BookletThe Difference Between IUI and IVF
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In vitro fertilization (IVF) is a process in which an egg and sperm are combined in a laboratory dish to facilitate fertilization.
View the Patient Journey